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New Thinking is Required

We don’t need a paradigm shift because the bell curves will always be there.  We don’t even want to use the center of the bell curve for comparisons or contrasts.  Let those people be.  They are the drones of society.  What we need to do is recognize that 2 or more sigma deviation from the mainstream are people who are critical thinkers responsible for setting good ideas into motion, because they can.


Leadership in excellence and a better way is the only way to overcome ancient taboos, popular culture stigmata, and over-farmed traditional paradigms.  We needn’t be in the mindset of selling billions and billions of crappy hamburgers; that is to mean we shouldn’t devalue ourselves and our methods just to fit in with the peak of the bell curve.  We should be focused in singularity, in that one thing that unifies all achievement where all points of light come together as if in the facets of a diamond.

There IS a way to build it better, to make it last longer, and to be the standard in efficiency.  Those are the mantras of this site.   We must find ways to increase quality, workmanship, and structural integrity.  We must incorporate engineering to make materials last longer, be more durable, and less prone to maintenance.  We must look for the pinnacle of efficiency,  both in terms of environmental conservatism, energy usage, and time – in both ergonomic and aesthetic functions.

This will require abandonment of customary thinking, and bold new steps forward.  Join us in this quest.

“Great spirits have always found violent opposition from mediocre minds. The latter cannot understand it when a man does not thoughtlessly submit to hereditary prejudices but honestly and courageously uses his intelligence.”

“Things should be made as simple as possible, but no simpler”

–Albert Einstein